Havanna’s history began in 1947 at a small bakery in the Argentinean resort town of Mar del Plata. Visitors to Mar del Plata beach would line up around the block to purchase the bakery’s signature Alfajores.  Customers were highly impressed by the taste of the company’s chocolate and dulce de leche products, as well as our artisanal production style.

For both tourists and residents, Havanna became synonymous with the Alfajor and a symbol of style and indulgence. Visitiing vacationers purchased Havanna products in their signature yellow “cigar box” and they became treasured gift for friends and family.